Maximize Your Local Presence: Learn the Secrets of Google Guarantee and Local Services Ads Success!

Joseph

Fun fact: If you’re a citizen of the “local area service businesses” nation – rock your green badge with Google guaranteed leads.

Of course, it’s not free of charge.

Well, let me explain.

Local Service Ads: What’s the Story Behind it

Google calls it “Local Services”

And yes, it looks like the local service paid ads you need.

Today, if you Google: “plumber in Romford”, this is what you see.

plumber in Romford

Or

Let’s say: “Cleaners in Barking

cleaners in Barking

You see that all your search results page for these local area searches is populated with Local Service Ads at the very top

Google’s local services ads help businesses assist businesses to enhance their online presence.

If you effectively want to reach your target audience and drive growth, local services ads are for you. 

By providing a streamlined advertising platform, Google enables businesses to showcase their services to potential customers actively seeking their offerings. This not only boosts visibility but also fosters trust, leading to increased conversions and long-term success.

Google Guarantee: What Is It and How Do You Get It?

You know you’ve truly achieved success when your brand name becomes synonymous with the action it represents, as in the iconic phrase, “Just Google it!” 

This remarkable level of recognition shows the power and ubiquity of Google, making it the perfect platform for local services to connect with their target audience.

Now, focus on the green check mark badge. 

Green badge

That is what is known as the Google Guarantee

Let’s do a quick analysis here.

Google Guaranteed

You see that “HelpMate Services” and “Perfect Cleaning” have the green badge. This means their listing on top of the page for “cleaners in Barking” is sponsored.  

Good.

Now, look at “The Cleaning Gurus” on the far right without the green badge and no sponsored tag.

Question: Why is “The Cleaning Gurus” there in the first place?

  • Are they doing something wrong or right?
  • Why are they not paying to play but featured organically?

Your guess is as good as mine – maybe they’ve exhausted their ad spend or probably their local SEO game is on steroids. 

The crux of the matter is that you need to pay more to be featured. Note that this is ads, and the more you pay the more you feature. Thank you.

The other alternative is investing long-term in local SEO for your service area business.

Now, how do you get “Guaranteed by Google” ie: the green badge?

Simple. You sign up for Local Services Ads, and you become a Google Guaranteed business.

Local Service Ads use a pay-per-lead system. This means you only pay when a customer contacts you through the ad. You can decide your budget based on the number of leads you want to get.

Note that your Local Service ads will appear only to customers in your area who are looking for the services you offer. This means your ads will be shown to people who want to buy what you provide.

Key Takeaways:

  1. The Google Guarantee is a badge earned by a verification process, available for specific service area businesses. A special symbol is given after checking and approving certain service providers.
  2. The green check mark symbol means Google considers your business trustworthy. This helps people feel more confident in supporting local businesses like yours.

Recommendation: 

Check whether your business qualifies for Local Service Ads and get some paid leads coming while you invest in a consistent and trusted local SEO service which will generate leads when you can’t pay more for ads.

Read Related: Local SEO Freelancer in London You Can Trust!

List of Providers you can hire in the UK 

This is for you if you are a provider looking to connect with more customers. 

  • Appliance repair services
  • Carpenters
  • Carpet cleaning services
  • Cleaning services
  • Countertop services
  • Electricians
  • Fencing services
  • Flooring services
  • Foundations services
  • Garage door services
  • General contractor services
  • Handyman
  • Home inspection services
  • HVAC (heating or air conditioning)
  • Junk removal services
  • Landscaping services
  • Lawn care services
  • Moving services
  • Pest control services
  • Plumbers
  • Pool cleaning services
  • Pool contracting services
  • Roofers
  • Snow removal services
  • Tree services
  • Water damage services
  • Window cleaning services
  • Window repair services

Depending on the country you’re searching from, Local Services can help you find these providers in your area.

Is Google Guarantee Different From Google Ads?

Yes, it is.

Here’s why.

Google Guarantee is different from Google Ads in two main ways:

  1. Google Guarantee is a badge for trusted businesses, while Google Ads are paid advertisements.
  2. Google Guarantee helps build customer trust, while Google Ads helps businesses reach more people.

Step-by-Step Guide for Becoming Google Guaranteed

Becoming Google Guaranteed is an important step for businesses using Local Services Ads, as it helps build trust with potential customers. Here’s a step-by-step guide to obtaining the Google Guarantee badge:

Step 1: Create a Google Business Profile

If you haven’t already, create a Google Business Profile for your company. This profile allows you to manage your business information, like contact details, address, and hours of operation, on Google Search and Maps.

Step 2: Sign up for Local Services Ads

Visit the Local Services Ads website (https://ads.google.com/localservices/signup) and sign up for an account. Make sure your business meets the eligibility requirements for your industry and region.

Step 3: Complete the background check

To become Google Guaranteed, your business must pass a background check. This process varies by region and may include checks on your business’s licenses, insurance, and owner information. Follow the instructions provided by Google to complete the background check.

Step 4: Upload the required documents

Provide proof of any required licenses and insurance coverage for your industry. Google will review these documents to ensure your business meets the necessary criteria for the Google Guarantee badge.

Step 5: Maintain a strong online reputation

Your business should have a high average rating (usually 3.5 stars or higher) and a low volume of customer complaints on Google. Encourage your customers to leave reviews to help boost your rating.

Step 6: Monitor your ad performance

Once your business is Google Guaranteed, ensure that your ads comply with Google’s ad policies. Keep track of your ad performance and respond promptly to customer inquiries to maintain a strong online reputation.

Step 7: Stay up-to-date with requirements

Google may periodically update the requirements for the Google Guarantee program. Stay informed about any changes and make sure your business continues to meet the necessary criteria.

By following these steps, your business can earn the Google Guarantee badge, instilling trust in potential customers and helping you stand out in the competitive marketplace.

Read Related: How Local SEO Helps Grow Your Business: The Pros & Cons

Features of Google Service Ads You Probably Didn’t Know! 

Local Services by Google is a powerful advertising platform designed to help local businesses connect with potential customers in their area. It offers several key features that set it apart from traditional advertising methods, providing businesses with unique advantages to increase their visibility and grow their customer base.

  1. Location-based targeting: Local Services Ads are designed to target users in specific geographic areas, ensuring that your ads reach people searching for services in your vicinity. This helps businesses connect with customers who are most likely to use their services.
  2. Verified and screened businesses: To instill trust among users, Google screens and verifies businesses participating in Local Services Ads. The Google Guarantee, a badge displayed on the ads, signifies that the business has been vetted, which can lead to increased consumer confidence and higher conversion rates.
  3. Pay-per-lead pricing: Unlike traditional advertising, where businesses pay for ad impressions or clicks, Local Services Ads use a pay-per-lead model. This means businesses only pay when they receive a genuine lead, such as a phone call or a booking request, making the platform cost-effective and providing a better return on investment.
  4. Detailed performance tracking: Google’s platform provides businesses with comprehensive analytics, allowing them to track ad performance, manage leads, and make data-driven decisions to optimize their advertising strategy.
  5. Easy management with the Local Services app: The dedicated Local Services app makes it simple for businesses to manage their ads, respond to customer inquiries, and review performance metrics, all from a single, user-friendly interface.
  6. Customer reviews and ratings: Local Services Ads prominently display customer reviews and ratings, giving potential clients valuable insights into the quality of your services. This can help build credibility and increase the likelihood of new customers choosing your business.

By leveraging these features, Local Services by Google offers businesses an effective and efficient way to reach their target audience, boost their online presence, and drive valuable leads in a competitive marketplace.

Advantages of Google Guarantee

Google Guarantee offers helpful benefits for businesses:

  1. More trust: Customers feel confident in choosing your services.
  2. Better visibility: Your business stands out in search results.
  3. More leads: Attract customers who are ready to use your services.
  4. Cost-effective: Pay only for leads you receive, which saves money.

Do you want to double your sales online and generate Local Leads?

Boost your business with Double Sales Online, where our mission is to see your company flourish. Let us collaborate to enhance your local presence and elevate your lead generation strategy to new heights.

If you’re curious about how Google Guarantee can impact your ability to attract customers, don’t hesitate to reach out to us. We’re eager to assist you in making your customer engagement soar and lead generation thrives. Choose Double Sales Online and witness your business’s extraordinary growth journey!

About the author

Meet our cheerful SEO & Content Specialist! With a knack for crafting engaging content and an unquenchable passion for everything Search. Helped countless businesses soar to new heights. When not immersed in the digital world, you'll find him savoring a good book or planning their next thrilling adventure.

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